Fireside Chat #2 - CEO Reflections: The Changing Landscape of Global Research
Welcome to the second of our 3-part series on the changing landscape of market research!
Anne Brown, CEO of Gazelle Global, sits with Priscilla McKinney of Little Bird Marketing to discuss the advancements in global research that make research possible in emerging markets and challenging to reach populations.
Tune in to learn how Gazelle Global jumps language barriers when conducting global qualitative and quantitative data collection with in-language coding for rich responses and quality insights.
Why Anne is excited to see how the pandemic has affected consumer behavior, its impact on global data collection, and how the industry will respond.
Plus, Gazelle Global got started by providing boots-on-the-ground research services in Brazil, Argentina, and Venezuela. But are the BRICs (Brazil, Russia, India, China) still interview hotspots? Or is there increased demand for global sample in new locations?