In a culture of “YES”, saying “NO” is often frowned upon and ignored. However, over-promising and under-delivering is the trap all companies strive to avoid as it undermines their reputation and credibility. Clients would be reluctant to collaborate on future projects, resulting in a loss of potential revenue.
Here are some examples of when a "NO "can save time, money and lead to the ultimate goal: a successful project and a happy client.
All too often, online sample is a NO for a particular population with a low IR when targeting is unavailable. However, a NO can be turned into a YES by using a different methodology better able to reach your desired target, improving the overall quality of the design. In these instances, transparent communication with the client helps them better understand a viable alternative and shows that you are the industry experts.
In an effort to save time and money, proposals often seek to interview in-country professionals in English rather than their native language. This practice will make the recruit more expensive and will delay the result. Turn a NO into a YES by conducting interviews in the language of the respondent. It ensures an engaged respondent, and is simply a matter of respect.
Sometimes a NO isn’t about project requirements, but about timing. For example, interviewing during national and religious holidays (as well as many others) is almost always a NO. Turn a NO into a YES by being cognizant of in-country holidays and scheduling projects around them. The same holds true with unrealistic project timelines, where finding the right target sometimes takes longer.
Logistics might bring you a NO. It may not be possible to get a group of professionals together in one location for groups. A NO can be turned into a YES by using an alternate methodology, such as online groups or TDIs.
A NO can be about sample size. It will not be possible to complete 250 interviews when the category population is 300. Turn a NO into a YES by asking for sample sizes that are realistic among the target population. If a sample population is just too small for a viable representative quantitative project, consider suggesting a qualitative methodology that fits the client’s needs as an alternative for a smaller sample size.
When others say NO, Gazelle excels at finding a way to say YES. Reach out to us to turn your challenging projects into client success stories.
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