Mastering Leadership on Global Projects with Anne Brown

Anne Brown is a highly experienced market researcher and a founding partner of Gazelle Global Research. She leads an international team in data collection, data processing, and global project management across multiple time zones, continents, and languages. She is also a PRC-certified member of the Insights Association and a longtime member of ESOMAR, WIRe, WBENC and WBE. In this chat with Lily Sanabria of the Master Leadership podcast, Anne shares her story leadership story and thoughts on the future of the insights industry. 

Together, they discuss the challenges leaders face, the realities of making tough decisions, and finding your own path to doing what is right for your business and your employees. As her experience spans many decades, she has had the privilege of working with multigenerational colleagues. She lauds some of the progressive and positive things she sees in the youngest generation entering the workforce and is excited about the future of work.

Anne discusses the continual change in global qualitative and quantitative research. Now, with artificial intelligence (AI) assisting with repetitive tasks and streamlining workflows, she is leading the Gazelle Global team to take advantage of these advances. As a leader, she has mastered the art of delegating tasks to her exceptional team. As Gazelle Global helps busy leaders around the world deliver data and insights, she knows getting things done the right way the first time is critical for the brands they serve. Her focus remains on being a global expert in B2B market research, fieldwork and operational support. 

Listen to the full episode to hear her story in her own words: 

Are you ready to master your market research?